A recent report from venture capital firm Epoch offers a fascinating look into the Bitcoin world, highlighting a growing trend: more and more startups are adding Bitcoin (BTC) to their company balance sheets.

The report suggests that with ongoing worries about inflation and the increasing difficulty of raising funds, Bitcoin is becoming a smart move for startups. They’re seeing it as a strategic asset that can help them manage their money more efficiently, protect their ownership from being diluted too much in funding rounds, and position themselves in the global marketplace.

To really understand the impact, the report illustrates how Bitcoin can boost a startup’s financial stability. Imagine a startup that secures $1 million in funding for 10% of their company and spends about $20,000 each month. By putting half of their cash reserves into Bitcoin, they could significantly reduce how much more money they’ll need to raise later on.

Let’s say Bitcoin’s price increases by a reasonable 30% annually. In this scenario, the company could potentially keep running for a full five years without needing to find more investors. This is a big deal because it means the original founders and early investors keep more of their company (less equity dilution) and have a longer runway to reach profitability.

This strategy becomes even more impactful for startups with higher monthly expenses. A company burning through $30,000 a month and still needing to raise more capital could postpone their next funding round by at least a year compared to a company that only keeps US dollars in their treasury.

That year-long delay could be incredibly valuable, potentially leading to higher company valuations and less ownership given away in future funding rounds.

Now, Bitcoin’s price can be a rollercoaster, but Epoch’s report argues that the risks are quite manageable. Even if Bitcoin’s price took a significant dip of 40% in 2025, the report suggests a company would only need to seek funding about three months earlier than initially planned, with only a slight increase in dilution of about 1.3%.

Bitcoin allocation for marketing purposes

The report pinpoints four major advantages for startups holding BTC. Three are clearly financial: it acts as protection against inflation, safeguards against equity dilution, and provides strategic financing possibilities.

However, the fourth advantage is surprisingly related to marketing. The report emphasizes that by adopting Bitcoin, businesses connect with a global community of roughly 400 million crypto-savvy consumers who are keen to support brands that embrace BTC.

Epoch’s report includes real-world examples that really drive this point home. Take Tahini’s, a Canadian fast-food chain that shifted their entire company treasury to Bitcoin during the financial uncertainty of the pandemic.

Since making the leap to Bitcoin, Tahini’s has expanded dramatically from just three to 44 locations. They’ve successfully leveraged their Bitcoin strategy for viral marketing, building a massive online presence with over three million followers on YouTube.

Similarly, Real Bedford FC, a British football club owned by Bitcoin enthusiast Peter McCormack, adopted Bitcoin as their primary asset reserve. The club has since cultivated a global fanbase, attracted significant sponsorships, and boosted merchandise revenue, outperforming local competitors who lack the same international appeal.