The leading force in the digital asset space, has officially signed a groundbreaking Memorandum of Understanding (MoU) with Reelly Tech, a premier real estate B2B platform in the UAE. This exciting partnership marks a significant leap forward in the evolution of real estate technology, setting the stage for future innovations across the industry. Thanks to this initiative, over 30,000 local and international agents using Reelly Tech’s platform will soon be able to harness the power of USDT, streamlining their workflows and boosting efficiency in one of the most dynamic markets in the region.

As a core component of this collaboration, Tether and Reelly Tech are joining forces to develop an engaging and informative educational series, set to be featured prominently on Reelly Tech’s platform. This initiative is designed to empower real estate agents to understand the transformative potential of stablecoins in property transactions. Agents will gain practical knowledge and confidence in utilizing various applications, such as using USDT for secure and efficient real estate purchases.

Reelly Tech stands out as a leading B2B platform, connecting over 30,000 agents throughout the UAE and in international markets. The platform offers a wealth of resources, including in-depth analysis of more than 1,450 real estate projects and intelligent AI solutions that simplify the creation of branded presentations—saving agents valuable time. Beyond just listings, Reelly is dedicated to professional growth, offering training programs, insightful podcasts, and industry events, fostering a vibrant community for real estate professionals. For developers, Reelly provides a centralized solution to streamline communication with agents, reduce marketing expenses, and access real-time analytics on agent performance. Recognizing that agents facilitate approximately 95% of all property transactions within the UAE developer market, Reelly plays a crucial role in this ecosystem, ensuring developers are perfectly positioned to capitalize on every promising lead.

This forward-thinking collaboration arrives as the Dubai real estate market is experiencing remarkable growth. In December 2024, annual off-plan sales value reached an impressive 283 Billion AED, a substantial 27.5% increase from the 205 Billion AED recorded in 2023. By capitalizing on this powerful market momentum, Tether and Reelly aim to showcase and educate on innovative financial solutions leveraging stablecoins. Their combined efforts will focus on simplifying property purchases for buyers and accelerating critical commercial processes for both developers and agents.

Data from Chainalysis and the Henley Index 2024 report reveals that the UAE is now ranked third globally in cryptocurrency adoption, following Singapore and Hong Kong. This highlights the nation’s role as a premier hub for digital asset innovation. The UAE’s proactive regulatory landscape, spearheaded by bodies like the Abu Dhabi Global Market (ADGM) and Dubai’s Virtual Asset Regulatory Authority (VARA), has nurtured a supportive environment, attracting numerous companies and driving the region’s crypto market volume to $338 billion. In 2023 alone, the UAE recorded an impressive £34 billion in transactions, marking a 42% year-on-year surge—significantly exceeding the MENA region’s average growth of 11.73%. Further solidifying its commitment, the UAE is embracing digital assets through initiatives such as Tether’s plan to launch a stablecoin pegged to the UAE dirham, directly responding to the growing demand within the region.

The alliance between Tether and Reelly Tech naturally aligns with Tether’s overarching goal to encourage blockchain innovation and education worldwide. Recently, Tether has been making considerable headway in the Middle East. Key achievements include the Financial Services Regulatory Authority (“FSRA”) in the Abu Dhabi Global Market (“ADGM”) accepting USD₮ as an Accepted Virtual Asset (“AVA”), and collaborations such as their work with RAK DAO in Ras Al Khaimah to promote understanding of Bitcoin and stablecoins. These endeavors underscore Tether’s ongoing dedication to supporting the responsible integration of blockchain technologies, fostering sustainable economic progress, and empowering businesses and individuals across the globe.

Paolo Ardoino, CEO of Tether, commented, “We are incredibly pleased to join forces with Reelly Tech to propel blockchain innovation within the UAE’s rapidly advancing real estate sector. This initiative reflects our deep commitment to fostering robust digital economies by equipping individuals and businesses with the essential tools and knowledge to thrive in a digital-first world. The UAE’s progressive stance on technology, combined with its leading position in digital asset adoption throughout the MENA region, establishes it as an ideal hub for groundbreaking advancements. We are honored to contribute to their vision for a forward-thinking and thriving digital economy. Together, we are determined to streamline real estate transactions, promote sustainable growth, and establish new benchmarks for innovation throughout the region.”

Vitaliy Ryzhak, CEO of Reelly, stated, “The launch of this joint training program is just the beginning. The UAE real estate market is experiencing remarkable expansion, attracting significant investment from around the world. Our vision is to make international real estate investment secure, efficient, and accessible to everyone. To achieve this, we are actively developing tools designed to unlock new opportunities for the use of USDT in real estate transactions.”

This collaboration represents a major step forward in seamlessly integrating blockchain technologies into established industries like real estate. It reinforces Tether’s unwavering dedication to innovation and broader financial inclusion. Together, Tether and Reelly Tech are building the foundation for a truly digital real estate ecosystem—one that promises to enhance efficiency, drive sustainable growth, and establish new industry standards both regionally and globally.