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              <p><strong>Corporate treasuries went on a Bitcoin buying spree in the first three months of 2025! Industry giants like Tether and Metaplanet really ramped up their crypto holdings, hitting record levels compared to the previous quarter.</strong></p>

<p>But, hold on!  New trade policy rumblings out of the US might throw a wrench in the works for continued Bitcoin accumulation.  To get the inside scoop on whether this trend can last and if more companies will jump on the Bitcoin bandwagon, BeInCrypto chatted with Max Shannon, a sharp analyst over at CoinShares.</p>

<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-which-companies-are-leading-the-bitcoin-treasury-charge"><strong>Which Companies Are Leading the Bitcoin Treasury Charge?</strong></h2>

<p>Bitcoin's march towards becoming a mainstream asset is picking up speed, and businesses are taking notice!  More and more companies are either adding to their existing Bitcoin piles or dipping their toes in for the first time in 2025 by allocating it to their corporate treasuries.</p>

<p>Q1 of 2025 was a real standout, with some major players making seriously big Bitcoin moves.  Take Tether, for example, the giant in the stablecoin world. They quietly snapped up 8,888 BTC since January, pushing their total Bitcoin stash to over 100,000!  That's quite a jump from the previous quarter when they added just 1,035 to their reserves.</p>

<p>Metaplanet also went big on Bitcoin. This publicly traded Japanese company only started buying Bitcoin in May 2024. But by December 2024 they had already amassed 1,762 BTC, and by March 2025, that number ballooned to 4,046!</p>

<p>While some other big names didn't quite break their *own* previous records, they certainly didn’t hold back either, significantly increasing their Bitcoin holdings.</p>

<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-expanding-the-ranks-from-microstrategy-to-gamestop"><strong>Expanding the Ranks: From MicroStrategy to GameStop</strong></h2>

<p>MicroStrategy (now just Strategy) is sticking to its guns, maintaining its reputation for aggressive Bitcoin accumulation.  This year alone, they've scooped up a massive 53,396 BTC!</p>

<p>And it's not just them. Fold Holdings, a financial services firm, publicly declared they bought 475 BTC in early March, boosting their total holdings to 1,485.</p>

<p>But get this: it's not just crypto-centric companies jumping in. Businesses from completely different sectors are starting to catch the Bitcoin bug too.</p>

<p>Just a couple of weeks ago,  GameStop – yes, the video game retailer – announced a change to their investment strategy, revealing they're now considering Bitcoin as a treasury reserve asset. They haven't actually bought any BTC *yet*, but with a hefty $4.8 billion cash balance, rumors are flying that they'll soon be allocating a chunk to crypto.</p>

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<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-factors-driving-corporate-bitcoin-adoption"><strong>Factors Driving Corporate Bitcoin Adoption</strong></h2>

<p>So, what’s behind this corporate Bitcoin boom?  Well, Bitcoin is increasingly appealing to investors as a hedge against inflation.  Because its supply is capped, it's not as easily affected by the same depreciation risks as fiat currencies.</p>

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<p>“Companies are realizing that good old monetary inflation is the main culprit behind their balance sheets losing purchasing power,” Shannon explained to BeInCrypto.</p>
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<p>He suggests this inflation worry might be a key reason why Metaplanet went on a record Bitcoin buying spree in the first quarter of 2025.  They've even announced plans to reach a staggering 10,000 BTC by year-end!</p>

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<p>“For Japanese companies grappling with a persistently weakening yen, Bitcoin looks like a solid hard-asset hedge.  Plus, in markets where real yields are actually *negative*, BTC offers potentially better long-term returns when you consider the risk.  Sure, it doesn't generate yield in the traditional sense, but it offers long-term upside and acts as an inflation shield, especially when inflation rates are higher than nominal interest rates," he added.</p>
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<p>With inflation concerns heating up in the US too, Bitcoin is also gaining traction among American investors. And, let's not forget, recent changes in how digital currencies are accounted for are making them even more attractive for company investment portfolios.</p>

<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-the-appeal-of-new-accounting-standards"><strong>The Appeal of New Accounting Standards</strong></h2>

<p>Beyond just being an inflation hedge, Bitcoin's appeal as a corporate investment has really gotten a boost from recent updates to accounting rules in the US.</p>

<p>Back in January, the Financial Accounting Standards Board (FASB) dropped a new rule that lets companies holding BTC on their balance sheets report profits from *unrealized* gains on their digital assets.  Basically, instead of waiting to sell, companies can now show that increase in Bitcoin's value as income right on their financial statements!</p>

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<p>“Selling off a fiat currency that’s losing value and swapping it for a hard digital asset like Bitcoin – which is also liquid and now almost like ‘cash’ –  makes a lot of sense, especially with this new FASB accounting treatment. It can even make your income statement look better! Bitcoin is becoming a seriously attractive treasury asset,” Shannon pointed out.</p>
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<p>Even with its reputation for price swings, Bitcoin's volatility can also be a plus for investors with a higher risk tolerance and companies wanting a bit more diversification in their holdings.</p>

<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-can-bitcoin-s-volatility-be-a-strategic-advantage"><strong>Can Bitcoin’s Volatility Be a Strategic Advantage?</strong></h2>

<p>Volatility can seem scary, but in the investment world it's measured by ‘beta’. Beta basically shows how much a stock's price moves compared to the overall market.  A higher beta means more volatility.</p>

<p>Shannon explains that adding a volatile asset like Bitcoin to a company's balance sheet actually bumps up the company's equity beta.  If Bitcoin's price skyrockets, the company's investment portfolio could see some seriously impressive gains.</p>

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<p>“This can really boost returns for investors.  And history shows it *has*.  The increased volatility of the equity can also make convertible debt more attractive, which impacts the company’s overall capital structure and cost of capital. Plus, volatility can attract option and derivative traders, which can increase the trading volume of the company's stock, making it a more liquid asset,” Shannon told BeInCrypto.</p>
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<p>Of course, the flip side is that investors could face bigger losses if Bitcoin goes into a bear market.  Because of this, holding Bitcoin as a treasury asset might be more suited to companies looking to diversify or larger firms that are equipped to handle the price ups and downs.</p>

<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-bitcoin-for-specific-business-cases"><strong>Bitcoin for Specific Business Cases</strong></h2>

<p>That volatility – and the increased trading buzz around Bitcoin – could actually be a strategic win for certain types of businesses, especially those struggling a bit or in super competitive industries.</p>

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<p>“Businesses that are underperforming, or mature companies in really competitive markets, might actually benefit from adding an asset that increases volatility, trading volume, and the equity's beta,” Shannon shared with BeInCrypto.</p>
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<p>GameStop is a perfect example. Their Q4 2024 earnings report showed a pretty significant drop in sales. </p>

<p>Despite those worrying numbers, GameStop's stock price jumped 12% just after they hinted at adding BTC as a treasury reserve asset!  Even a limited exposure to crypto is expected to strengthen their financial standing in 2025.</p>

<p>On the other hand, a company like Tether, which is already seen as financially strong, is probably better positioned to ride out Bitcoin's sometimes wild price swings.</p>

<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-leveraging-profits-for-bitcoin-tether-s-financial-strategy"><strong>Leveraging Profits for Bitcoin: Tether’s Financial Strategy</strong></h2>

<p>As the king of stablecoins, Tether rakes in substantial revenue from transaction fees and managing its massive reserves. This financial muscle gives them a nice cushion to absorb potential losses if Bitcoin’s price dips.</p>

<p>Proof in point? Tether is allocating a solid 15% of its *quarterly* net profits to Bitcoin.</p>

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<p>“It’s kind of like Dollar Cost Averaging, but they’re allocating 15% of their net *realized* operating profits into Bitcoin. It’s actually a pretty conservative approach because it’s post-tax profits – so the extra cash (retained earnings) that adds to their equity can be used for higher-growth assets.  In this case, it’s not too risky because Tether is already well-capitalized with $7 billion in net equity, so it shows prudent risk management.  However, you still have those ‘black swan’ events where plain old cash might be more useful than Bitcoin," Shannon explained.</p>
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<p>Even though Bitcoin can be unpredictable, its volatility has actually been trending downwards over the long term in recent years. This trend is strengthening the argument for including it – even in small amounts – in a well-rounded investment portfolio.</p>

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<p>“Bitcoin has actually improved the risk-adjusted returns of a classic 60/40 portfolio since 2017.  It still carries volatility risk, which some companies might not be comfortable with. But, historically, that volatility has been decreasing and *could* continue that trend in the future,” Shannon added.</p>
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<p>While Shannon sees the positives of Bitcoin, he's also starting to wonder if corporate Bitcoin buying will keep up the same scorching pace in Q2 as it did earlier in the year.</p>

<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-market-disruptions-will-corporate-appetite-wane"><strong>Market Disruptions: Will Corporate Appetite Wane?</strong></h2>

<p>April, even though it's only been going for a couple of weeks, has already been tough on financial markets.  And crypto has felt the pinch the most.</p>

<p>Remember Trump's recent "Liberation Day" celebration? Well, it sent stocks tumbling as investors braced for uncertainty.  In the two days after Trump's tariff talk, over $1 billion in long and short positions got wiped out as market volatility spiked over the weekend.</p>

<figure class="wp-block-image size-large is-resized"><img decoding="async" alt="" class="wp-image-684891 lazy" style="width:1024px;height:auto" loading="lazy" src="https://beincrypto.com/wp-content/uploads/2025/04/Screenshot-2025-04-08-at-10.32.34%E2%80%AFPM-850x341.png"/><figcaption class="wp-element-caption">Bitcoin (BTC) Price Performance. Source: BeInCrypto.</figcaption></figure>

<p>With this fresh wave of market jitters, Shannon thinks companies might be more focused on putting out fires than piling more Bitcoin onto their balance sheets.</p>

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<p>“The long-term trend still points towards more balance sheet accumulation of Bitcoin. But, calling it quarter by quarter is tricky.  Given the current market volatility, and the potential impact of tariffs on profit margins, I suspect companies will be more worried about their day-to-day operations than adding to their Bitcoin stash,” he said.</p>
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<p>Even after things settle down a bit, wider economic conditions will play a big role in future corporate Bitcoin buying.  And Bitcoin will need to stay attractive and competitive to keep businesses interested in buying.</p>

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<p>“A higher Bitcoin price *should* trigger some FOMO and make companies holding Bitcoin look really good.  But for that to happen, we need some certainty on trade policy (or even better, a reversal through deals with trading partners!),  lower 10-year yields, and either a stabilization or recovery in the stock markets,” Shannon added.</p>
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<p>For now, it seems like these external headwinds might be stronger than the pull of adding more Bitcoin.</p>

<h2 class="bic-gutenberg-heading wp-heading wp-block-heading" id="h-an-uncertain-future"><strong>An Uncertain Future</strong></h2>

<p>Corporate Bitcoin accumulation definitely hit new heights in the first quarter of 2025. But, recent political and economic events might put a damper on things going forward.</p>

<p>Until we get a clearer picture of US trade policy and how the world will react, the crypto market is likely to stay pretty volatile.  This uncertainty might push more cautious, traditional investors and companies to play it safe and focus their resources on other areas.</p>

<p>Only time will tell how this all plays out.</p>

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<p>Following the Trust Project guidelines, this feature article presents opinions and perspectives from industry experts or individuals. BeInCrypto is dedicated to transparent reporting, but the views expressed in this article do not necessarily reflect those of BeInCrypto or its staff. Readers should verify information independently and consult with a professional before making decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.</p>
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Source: beincrypto.com