Strategy, which you might remember as MicroStrategy, has just announced a bigger stock offering than initially planned! Their “Strife” perpetual stock offering, initially set at $500 million when it was announced on Tuesday, has now been upsized to a hefty $723 million.

This latest offering, cleverly named “Strife,” promises investors a fixed return of 10%. According to a press release from the company, the public offering price is set at $85 per share.

To break it down, this offering equates to a total of 8.5 million shares of what Strategy is calling “preferred strife perpetual stock.”

The company anticipates that the sale of these preferred shares will be finalized around March 25th. And here’s the kicker: the Virginia-based firm from Tysons Corner plans to use a significant chunk of the proceeds, $711 million to be exact, to buy even more Bitcoin. This would further increase their already substantial Bitcoin holdings, currently at 499,226 BTC, which is valued at roughly $41.4 billion.

Unlike some of Strategy’s previous offerings, “Strife” won’t allow investors to convert these shares into common stock. Instead, it’s designed to provide quarterly dividends, paid solely in cash.

Investors can expect to start receiving dividend payments in June. This means Strategy will be looking at paying out potentially as much as $71 million to Strife investors in approximately 100 days.

Interestingly, the terms of Strife also allow Strategy some flexibility when it comes to dividend payouts. The company has the option to postpone payments, but if they do, the missed dividends can compound quarterly at a rate of up to 18%, according to Strategy.

The announced 10% fixed rate is based on the shares’ stated value of $100, as outlined when Strategy initially announced Strife on Tuesday.

In the past year, Strategy has been a big buyer of Bitcoin, funding these purchases by selling stock and issuing convertible debt that surprisingly pays 0% interest. However, some analysts are pointing out that as Bitcoin’s price has decreased, it’s becoming more challenging for the company to find such cheap ways to raise capital for further Bitcoin acquisitions.

Strategy’s stock price experienced a bit of a dip on Friday, falling by 2.5% to $295 shortly after the market opened, reports Nasdaq. While the stock has seen a roughly 2% decrease over the last month, it’s still trading at a significant 84% higher value compared to this time last year.

Edited by Stacy Elliott.