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Big news from Wall Street: Charles Schwab, managing a staggering $10 trillion in assets for its clients, is gearing up to launch direct spot crypto trading within the next year. This exciting development was revealed by CEO Rick Wurster during the company’s 2025 Spring Business Update this week.

Wurster clarified that Schwab is making solid progress towards offering spot crypto trading. The launch is anticipated to happen once the regulatory climate in the US becomes more supportive.

Speaking about the firm’s digital asset plans, Wurster noted, “We are hopeful, with the evolving regulatory landscape, that we’ll soon be able to introduce direct spot crypto trading. Our aim is to make this happen within 12 months, and we are well on our way to achieving that.” This statement came in response to a question about Schwab’s progress in the digital asset market.

Wurster’s recent comments reinforce Schwab’s intentions, which he initially discussed in a Bloomberg Radio interview last November. At that time, the newly appointed CEO also highlighted the company’s readiness to jump into the crypto market, particularly with potential regulatory shifts expected under a second Trump administration.

While Schwab already provides access to crypto-related investments through ETFs and futures, adding direct spot crypto trading could give them a significant edge. It would place them in closer competition with brokers like Robinhood and Webull that already offer this feature.

For crypto investors on Schwab’s platform, the introduction of spot trading is poised to improve access, boost liquidity, and enhance the overall credibility of crypto as an investment option within the established brokerage.

Interestingly, this leading financial firm is already seeing considerable user engagement with its current crypto investment offerings.

Yesterday, Wurster pointed out, “We are witnessing strong interest in the crypto ETFs available on our platform, alongside the closed-end funds and Bitcoin futures that we also provide.”

The company has also noticed a significant surge in interest from potential new customers. Their crypto-focused web pages are now attracting a remarkable 400% increase in traffic. Interestingly, Wurster mentioned that 70% of these visitors are prospective clients, not current Schwab customers.

Wurster further commented, “As people in the industry consider crypto, they naturally want to partner with a trusted brand, a firm capable of delivering comprehensive services – and that’s exactly who we are.”

Earlier this year, Charles Schwab broadened its reach in the crypto space by partnering with Trump Media and Technology Group (TMTG) to create Truth.Fi, a new brand focused on financial services and fintech.

Truth.Fi is designed to offer a diverse range of investment products, from ETFs and separately managed accounts (SMAs) to Bitcoin and other crypto-related securities. Schwab will play a key role by providing asset custody and strategic investment advice to Truth.Fi.

This collaboration also involves an initial $250 million investment, held in custody by Schwab, specifically aimed at supporting American growth, manufacturing, energy sectors, and ventures aligning with the “Patriot Economy.”

Trump Media views this expansion into financial services as a logical next step for their ecosystem, which began with the Truth Social platform. The aim is to present American investors who identify as “patriots” with investment choices alternative to traditional financial institutions.

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