Believe it or not, a Solana token inspired by a truly intense ice water facial morning routine has actually sparked new life into the meme coin market.

This weekend, the meme coin sensation, “Morning Routine” (ROUTINE), launched on Pump.fun and absolutely took off, hitting a staggering $19 million market cap. Many are now wondering if this signals a real resurgence for meme coins. The buzz all started from a wildly viral video showcasing an influencer’s extreme morning ritual, complete with not one, but two ice water plunges for the face.

The video is reportedly breaking records, with many believing it’s the most viewed post on X (formerly Twitter) since they started counting views publicly back in 2022. It’s racked up over 667 million views in just four days! To put that in perspective, even Greta Thunberg’s viral tweet directed at Andrew Tate only reached 323 million views and Elon Musk’s own post about President Trump after the assassination attempt garnered 244 million views.

Fitness influencer Ashton Hall originally shared the now-infamous video on TikTok in early February. However, it truly exploded in popularity once it was reposted on X by the account TipsForMen.

So, what exactly does this “intense” routine entail? Well, Hall wakes up at a precise 3:52 AM, immediately grabs a Saratoga Spring Water, then spends time journaling and watching videos focused on God. Next, he takes the plunge – literally – dunking his head in a bowl of ice water. From there, it’s off to the gym, followed by wiping a banana peel on his face (yes, you read that correctly), another ice water facial dunk, and finally, remote work in a suit.

Viewers are finding the video absolutely hilarious, particularly because of the repeated ice water facials and how incredibly seriously Hall seems to take the entire process.

Morning Routine (ROUTINE) hit Pump.fun on Friday, March 21st and, as mentioned, rocketed to a $19 million market cap by Sunday. Since then, according to DEX Screener, it retraced by 57% to an $8 million market cap before dramatically surging again by 87.8% to reach $15 million.

Adding to the frenzy, there’s also a related meme coin, Saratoga Spring Water (SARAGOTA). This one, of course, is a nod to the bottled water constantly featured in Hall’s viral video. SARATOGA also saw a surge, climbing to a $3 million market cap by Monday morning.

This flurry of activity around ROUTINE and SARATOGA has definitely injected energy back into the meme coin space, which had been experiencing a downturn for months. The theory is partly that traders profiting from ROUTINE are now rotating those gains into other coins. Interestingly, DEX Screener indicates that over 100 traders have already made profits exceeding $10,000 on this fitness-themed coin.

This all comes at a time when meme coins, as a whole category, are showing signs of a potential turnaround.

Looking at the past week, CoinGecko reports that major meme tokens like Fartcoin (FARTCOIN), SPX6900 (SPX), and Bonk (BONK) have bounced back with gains of 80%, 68%, and 23% respectively. Furthermore, the entire meme coin category, according to CoinGecko, has climbed 6.6% just today.

However, it’s not all sunshine and meme rainbows. Some haven’t joined the party. Base chain meme Toshi (TOSHI) has actually fallen 17.7% over the last week, the wholesome-sounding Unicorn Fart Dust (UFD) is down 15%, and even artist-led Fwog (FWOG) has slipped 6%.

Despite some dips, many traders are optimistic, believing that this could be the start of a second wave of meme coin mania – picking up right where last year’s wild ride left off.

Edited by Stacy Elliott.