SunPump’s Failure: Justin Sun’s Marketing Fails to Revive Memecoin Launcher

It seems Justin Sun’s recent marketing efforts haven’t quite sparked the desired frenzy for his Sun Pump memecoin platform. Despite the promotional push, only nine coins were launched on the platform just yesterday.
Back when it launched in August 2024, Sun Pump saw a flurry of activity, hosting thousands of token launches, peaking at an impressive 7,500 per day. However, starting in September, the daily launch numbers took a sharp downturn over the following six months. They dwindled to remarkably low figures, barely managing to climb above single digits each day.
This past March, in what appeared to be an attempt to reignite interest, Sun initiated a marketing push, proclaiming “Tron meme szn 👀.”
This marketing burst did give token launches a temporary bump, bringing the daily count closer to a thousand by March 19th. Unfortunately, data from Dune Analytics, courtesy of @hashed_official, reveals this surge was short-lived. Over the subsequent weeks, the numbers declined once more, and as of Tuesday, launches were back to under 10 coins a day.
Read more: Justin Sun fights a lot of lawsuits on behalf of companies he doesn’t own
Interestingly, on the very same day Sun Pump saw just nine memecoin launches, its major competitor, Pump Fun, launched over 30,000 coins.
Despite this stark contrast and claims from Pump Fun’s CEO about “tons of activity in the [memecoin] trenches,” Pump Fun has also witnessed a significant drop from its peak daily launch numbers seen between November 2024 and January 2025.
Looking at the revenue side, on Tuesday, Sun Pump generated just under $1,200, while Pump Fun raked in over $1.3 million, according to data from @maditim and @adam_tehc. In total, Sun Pump has accumulated over $5.9 million in revenue since its inception, a figure dwarfed by Pump Fun’s impressive $627 million haul.
Memecoins enjoyed a surge in popularity last year, but the excitement seems to have waned. Currently, the value of most memecoins is struggling, reflecting a broader market downturn amid economic challenges partly attributed to Donald Trump’s hefty tariff policies.
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