February 14, 2025 – Tether, a leading entity in the digital asset sphere, has announced the acquisition of a minority shareholding in Juventus Football Club S.p.A. (“Juve”), globally recognized as one of the most successful and iconic football clubs.

This investment signifies a key advancement for Tether. Following the public declaration of its long-term strategic direction, which encompasses maintaining its leadership in the digital asset industry with USDt, the world’s most utilized stablecoin holding a market capitalization exceeding 140 billion USD and serving over 400 million users particularly within emerging economies, to investing in and growing prominent companies within the domains of Artificial Intelligence (“AI”), bitcoin mining, and biotechnology, Tether is now uniquely positioned to integrate its innovative portfolio into the world of professional sports.

While blockchain technology has been increasingly utilized in professional sports to enhance fan engagement, Tether’s acquisition of a minority ownership stake in Juve aims to foster a sports-digital asset integration at an unprecedented level. Utilizing its investment division (distinct from stablecoin reserves), Tether is focusing on strategic investments in sports franchises globally, with the objective of incorporating its digital assets, payment solutions, and recently acquired AI and biotech expertise into the sports sector, alongside forming a distinguished advisory board for this initiative. Key collaborations include figures such as Juan Sartori, recognized for his involvement with Sunderland AFC, extensive experience at AS Monaco Football Club, and the European Club Association.

This acquisition also represents a significant step forward in Tether’s ambition to weave stablecoins, digital assets, and human-centric technology into everyday activities. This builds upon Tether’s previous engagements with professional sports organizations. In the prior year, Plan ₿, an initiative established by Tether and the City of Lugano, announced its exclusive kit sponsorship of FC Lugano, a professional football club participating in the Swiss Super League. This sponsorship, combined with Tether’s minority stake in Juve, further emphasizes Tether’s commitment to the wider adoption of blockchain technology and stablecoins within mainstream industries, such as sports.

“In alignment with our strategic investment in Juve, Tether is set to become a pioneer in combining emerging technologies, such as digital assets, AI, and biotech, with the well-established sports industry to instigate global transformation. We will investigate opportunities for ground-breaking collaborations and the potential to revolutionize the international sports arena,” stated Paolo Ardoino, CEO of Tether.

About Juventus Football Club

Founded in 1897, Juventus Football Club stands as one of the most historically significant football clubs worldwide, renowned for its extensive history of triumphs at both national and international levels. Commonly known as Juve, the club has consistently been a leading force in Italian football, competing in Serie A, Italy’s premier professional football league. To date, Juve’s trophy cabinet includes 36 league titles, 14 Coppa Italia victories, and nine Supercoppa Italiana titles. On the international stage, the Club has secured 2 Champions League titles and 2 Intercontinental Cups.